Search Engine Marketing Expert is the personal blog of Richard Lee. Here you'll find the latest news and tips on Search Engine Optimization (SEO), Pay Per Click (PPC), as well as overall information and resources on Search Engine Marketing (SEM) as a whole, which now also includes components of Social Media Marketing (SMM).

PPC Specialist

If you partner with the right PPC Specialist, your performance will improve month over month. For myself, I’ve help produced up to a 20% improvement in as little as one month and over a 500% ROI in a year for many clients.

“He has a proven track record in developing entrepreneurial and innovative solutions to increase ROI. I admire Richard’s work ethic and teamwork.”

Patricia Rios, Director,
Worldwide Marketing, Oracle

If you had bad experience in the past with a Google Adwords PPC campaign, you are definitely not the first. It would be the same or worse result if you launched a radio or TV advertising campaign on your own or with help of an entry-level consultant. Anyone can learn how to start an advertising campaign, but not everyone can make a positive PPC ROI doing it.

Why PPC?

Here are just a few reasons why PPC is more effective than most advertising channels:

  • Real customers ready to buy looking for products or service you offer
  • Measurable, accountable and optimizable
  • Pay as much or as little as you want in advertising costs
  • Pay only for visitors to your website
  • You do not pay for people who see your Ad and do not click (although, that’s also valuable, but free to you)
  • Track return on investment (ROI) in many cases
  • Identify long-term trends that can be applied to your business
  • Capture the most conversions at the lowest possible cost
  • Target high return markets (by keyword, by city, by time of day, etc.)
  • Test new advertising campaigns in real-time
  • Turn off or optimize poor performing areas immediately
  • Turn up the budget for high performing areas immediately
  • If you are not there, your competitor is (by being there you push down at least one competitor off the first page)

PPC not only brings you direct immediate revenue, and a positive ROI on this, but as a by-product you will be receiving future customers (people who see your Ad today and buy later in the year).

In addition, because of all the online data at your disposal, a seasoned professional with business acumen can give you insights that will help guide changes of your website and even other marketing materials. In fact with PPC traffic and conversion data, I have help guide new ways to position a Client’s product to grow profitability in many areas outside of PPC.

Why Use a PPC Specialist?

Your time is valuable and has an opportunity cost.

Growing your company means you need to lead the ship, each major decision you make can result hundreds of thousands of dollars in the future revenue. You need to free up your time to find new product or service areas of growing your business.

PPC also needs attention almost ever day, and by skipping this attention you can also be losing most of your Advertising dollars.

And how can we forget, that “Technology” changes quickly and often! Minor SEO and PPC algorithms and techniques changes every month, major changes happens several times a year. One technique you read about which may have been written 6 months ago may no longer work at the time you read it. You need to be actively managing and optimizing PPC every day.

This is why partnering with a PPC Specialist is so important to the profitability of your company.

Why Me?

I have over 17 years of professional experience, growing revenue for each company I worked with worked with. I have made a significant impact on many businesses trying to reach the next level, by integrating the Internet with sound marketing principles to achieve added success.

I have worked for companies like Xerox, Oracle, Citibank, as well as many other Fortune 500 companies as well as numerous startups.

I’m experienced, but also affordable. I am not the cheapest, but I am the most affordable for the highest level of quality. I also do not focus on clicks, but rather I focus on quality results that drive real revenue growth for your company.

Click here to contact me today!

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