Search Engine Marketing Expert is the personal blog of Richard Lee. Here you'll find the latest news and tips on Search Engine Optimization (SEO), Pay Per Click (PPC), as well as overall information and resources on Search Engine Marketing (SEM) as a whole, which now also includes components of Social Media Marketing (SMM).

Posts Tagged ‘wordpress’

How to Optimize a Blog in WordPress for Search Engines (WordPress SEO 101)

We’ve touched upon How to Optimize a Blog for Search Engines before, but that was mainly general information. There are specifics that can be done if you run a blog in various CMS or blog software, in this case, specifically, WordPress. WordPress is one of the most popular blogging software available. It’s open-source and acts as a relatively robust CMS.

One of the key ways to optimize WordPress is a built-in feature referred to as permalinks. Permalinks is what WordPress generates as the permanent URL for your blog posts. By default, it’s set to be a number, which is based on the id of the post and when it is created. To set your permalinks to something more SEO-friendly, do the following:

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