Search Engine Marketing Expert is the personal blog of Richard Lee. Here you'll find the latest news and tips on Search Engine Optimization (SEO), Pay Per Click (PPC), as well as overall information and resources on Search Engine Marketing (SEM) as a whole, which now also includes components of Social Media Marketing (SMM).

Posts Tagged ‘seo’

How to Optimize a Blog in WordPress for Search Engines (WordPress SEO 101)

We’ve touched upon How to Optimize a Blog for Search Engines before, but that was mainly general information. There are specifics that can be done if you run a blog in various CMS or blog software, in this case, specifically, WordPress. WordPress is one of the most popular blogging software available. It’s open-source and acts as a relatively robust CMS.

One of the key ways to optimize WordPress is a built-in feature referred to as permalinks. Permalinks is what WordPress generates as the permanent URL for your blog posts. By default, it’s set to be a number, which is based on the id of the post and when it is created. To set your permalinks to something more SEO-friendly, do the following:

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Rewriting Dynamic URLs for SEO


For the last few years, most developers and site designers have been aware of the increased risk of using complex URLs. A complex URL tends to look something like:

This URL is a problem for both search engine spiders and, in some cases, the user of the site . Complex, non-user friendly URLs, also known as dirty URLs, are very common throughout the internet. Dirty URLs pose an array of problems. The most common problems with dirty URLs are:

  • they are hard to remember
  • they are not SEO friendly
  • they can be a security risk
  • they can just be a problem for ease of usability

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How to Optimize a Blog for Search Engines (Blog SEO 101)

Why should someone who “blogs” worry about Search Engine Optimization (SEO)? One of the most common myths about utilizing SEO in blog postings is that the text will appear to be written more for automated engines rather than for human beings. While this is possible, the proper use of SEO will help to increase readership by letting you reach more people, as well as improve your writing technique by requiring more creative ways to work with text.

Off-Site Techniques for Search Engine Optimization (SEO)

Off-Site techniques, also known as off page factors, are SEO techniques based on factors outside of your website that have a strong effect on search engines rankings. It’s good to know what these factors are, even if only to be aware of their effect, as it is possible to perform some simple action based on these factors that may push a website/blog up in the rankings.

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Preventing Duplicate Content in Google, Yahoo, and other Search Engines

Google, Yahoo, Bing, and other search engines have come a long way in terms of indexing duplicate content. Although detected duplicate content doesn’t necessarily penalize your site in terms of how the search engines perceive the content, it can penalize your site by dividing users who access your site. Search engines will most likely still index your duplicate content, and thus, when a search is termed up, it could be directed towards any version of the duplicate content.

There are several ways of fixing duplicate content issues. We’ll create a scenario to determine how to fix it.

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How to Optimize a Blog in Blogger for Search Engines (Blogger SEO 101)

How to Optimize a Blog in Blogger for Search Engines (Blogger SEO 101)

We’ve covered the general aspects of How to Optimize a Blog for Search Engines before, but this time, we will be focusing on how to optimize a blog within Blogger. Blogger is a blogging service owned by Google and publishes most of the blogs via subdomains of Blogger also allows for other domains by using Custom URLs.

In regards to search engine optimization (SEO) for Blogger, there are two modifications to the HTML mark-up of the main template that can be done to optimize all posts. They are:

  • Add a Meta tag for the content writer’s name.
  • Add Meta tags for as many SEO keywords as you want to add.

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