Search Engine Marketing Expert is the personal blog of Richard Lee. Here you'll find the latest news and tips on Search Engine Optimization (SEO), Pay Per Click (PPC), as well as overall information and resources on Search Engine Marketing (SEM) as a whole, which now also includes components of Social Media Marketing (SMM).

Posts Tagged ‘yahoo’

Preventing Duplicate Content in Google, Yahoo, and other Search Engines

Google, Yahoo, Bing, and other search engines have come a long way in terms of indexing duplicate content. Although detected duplicate content doesn’t necessarily penalize your site in terms of how the search engines perceive the content, it can penalize your site by dividing users who access your site. Search engines will most likely still index your duplicate content, and thus, when a search is termed up, it could be directed towards any version of the duplicate content.

There are several ways of fixing duplicate content issues. We’ll create a scenario to determine how to fix it.

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