Search Engine Marketing Expert is the personal blog of Richard Lee. Here you'll find the latest news and tips on Search Engine Optimization (SEO), Pay Per Click (PPC), as well as overall information and resources on Search Engine Marketing (SEM) as a whole, which now also includes components of Social Media Marketing (SMM).

Search Engine Marketing (SEO, PPC) Consultant Expert Resume

Xerox Corporation

Due to fierce Internet competition (including from their own sales partners and retailers) combined with little to no online strategy, Xerox’s brand although strong offline was very weak on the Search Engines. I managed a multi-million dollar project working with both the Marketing, technical staff, Advertising, Design Agencies, dozens of internal departments, as well as their Legal department, to enhance their online brand, domain name registration and trademarks protection, online advertising, web design, and search engine marketing and optimization.

Some of the keywords that I ranked #1 included:

Xerox corporation
Xerox copiers
Xerox printers
Color printers

And over a thousand other keywords rank number #1 on all the major search engines in 1999.

I can directly attribute 100% of my contribution to this effort and was the lead manager to spearhead this project for Xerox.

However, many keywords such as copiers, color copiers, scanners, fax machines, printers, laser printers, inkjet printers, and many others have fallen after I left Xerox to work for Oracle.

Sign Up for SEO/SEM Strategies

Connect With Me Online:

Follow Me Via RSS Follow Me On Twitter Like Me On Facebook Link With Me On LinkedIn