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	<title>Search Engine Marketing Expert</title>
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	<description>Richard Lee&#039;s Blog on Search Engine Marketing and Optimization</description>
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		<title>Social Marketing Insights for Retailers</title>
		<link>http://www.searchenginemarketingexpert.com/blog/smm-social-media-marketing/social-marketing-insights-for-retailers/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/smm-social-media-marketing/social-marketing-insights-for-retailers/#comments</comments>
		<pubDate>Wed, 26 Sep 2012 16:00:06 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Social Media Marketing (SMM)]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=159</guid>
		<description><![CDATA[Social marketing is becoming increasingly more valuable for retailers. Facebook, Twitter, YouTube, Google+, Pinterest, and Instagram are some of the social networking platforms that are being used to grow business. The following are key Social Marketing insights for retailers. Social Marketing can help build customer engagement and product awareness: Social marketing can help you increase [...]<div class='yarpp-related-rss'>

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		<title>How to Rank in Facebook’s Social Search Engine</title>
		<link>http://www.searchenginemarketingexpert.com/blog/seo-search-engine-optimization/how-to-rank-in-facebooks-social-search-engine/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/seo-search-engine-optimization/how-to-rank-in-facebooks-social-search-engine/#comments</comments>
		<pubDate>Sat, 01 Sep 2012 16:00:04 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Social Media Marketing (SMM)]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=155</guid>
		<description><![CDATA[With the rise of social media, Facebook’s ability to sort social information has become just as important as Google’s ability to sort search information. Facebook’s importance as a social search engine must be considered for anyone searching for information. Similar to Google’s PageRank, Facebook’s social search algorithm known as EdgeRank, determines the importance of content [...]<div class='yarpp-related-rss'>

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<li><a href='http://www.searchenginemarketingexpert.com/blog/blogging/measuring-social-media-roi-with-google-analytics/' rel='bookmark' title='Measuring Social Media ROI with Google Analytics'>Measuring Social Media ROI with Google Analytics</a></li>
<li><a href='http://www.searchenginemarketingexpert.com/blog/smm-social-media-marketing/social-marketing-insights-for-retailers/' rel='bookmark' title='Social Marketing Insights for Retailers'>Social Marketing Insights for Retailers</a></li>
</ol>
</div>
]]></description>
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		</item>
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		<title>Facebook Likes are the New SEO Links</title>
		<link>http://www.searchenginemarketingexpert.com/blog/seo-search-engine-optimization/facebook-likes-are-the-new-seo-links/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/seo-search-engine-optimization/facebook-likes-are-the-new-seo-links/#comments</comments>
		<pubDate>Sat, 25 Aug 2012 16:00:19 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Social Media Marketing (SMM)]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=151</guid>
		<description><![CDATA[Links are such as huge part of search engines and the Internet that it is hard to imagine a time when they were not the main component of the Internet. From the great directories of yesteryear like Yahoo Directory to the king of search engines Google, links have been the main currency of the digital [...]<div class='yarpp-related-rss'>

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</ol>
</div>
]]></description>
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		</item>
		<item>
		<title>How to Optimize ROI for Pay-Per-Click (PPC)</title>
		<link>http://www.searchenginemarketingexpert.com/blog/sem-search-engine-marketing/how-to-optimize-roi-for-pay-per-click-ppc/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/sem-search-engine-marketing/how-to-optimize-roi-for-pay-per-click-ppc/#comments</comments>
		<pubDate>Thu, 26 Jul 2012 16:00:35 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=162</guid>
		<description><![CDATA[When it comes to pay-per-click advertising, there are many things that you can optimize for, one of which includes ROI or Return on Investment. As an agency, we come across clients whose main goal is to optimize for such. So what are some of the ways you can go about this? Planning First, you’ll want [...]<div class='yarpp-related-rss yarpp-related-none'>

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		</item>
		<item>
		<title>5 Best Practices for Landing Page Design</title>
		<link>http://www.searchenginemarketingexpert.com/blog/sem-search-engine-marketing/5-best-practices-for-landing-page-design/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/sem-search-engine-marketing/5-best-practices-for-landing-page-design/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 16:00:43 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=186</guid>
		<description><![CDATA[Landing pages are often the neglected parts of an online advertising campaign, but are an essential part of the conversion process. In fact, it is arguable that the landing page could be the most important element in helping conversion rates because no matter how good the outbound campaign is, once a user lands on the [...]<div class='yarpp-related-rss'>

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</div>
]]></description>
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		</item>
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		<title>Measuring Social Media ROI with Google Analytics</title>
		<link>http://www.searchenginemarketingexpert.com/blog/blogging/measuring-social-media-roi-with-google-analytics/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/blogging/measuring-social-media-roi-with-google-analytics/#comments</comments>
		<pubDate>Fri, 25 May 2012 16:00:37 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[Social Media Marketing (SMM)]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=146</guid>
		<description><![CDATA[In the next few weeks, Google and its Google Analytics team will be rolling out a new initiative with social-focused reports. Its goal is to help individuals and businesses measure the ROI on social media marketing. In other words, what is the monetary value of a Like, Tweet, Retweet, Stumble, Share, Submit or Send? This [...]<div class='yarpp-related-rss'>

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</div>
]]></description>
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		</item>
		<item>
		<title>How to Optimize a Blog in Blogger for Search Engines (Blogger SEO 101)</title>
		<link>http://www.searchenginemarketingexpert.com/blog/ses-search-engine-strategies/how-to-optimize-a-blog-in-blogger-for-search-engines-blogger-seo-101/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/ses-search-engine-strategies/how-to-optimize-a-blog-in-blogger-for-search-engines-blogger-seo-101/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 17:00:29 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Search Engine Strategies (SES)]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=103</guid>
		<description><![CDATA[How to Optimize a Blog in Blogger for Search Engines (Blogger SEO 101) We&#8217;ve covered the general aspects of How to Optimize a Blog for Search Engines before, but this time, we will be focusing on how to optimize a blog within Blogger. Blogger is a blogging service owned by Google and publishes most of [...]<div class='yarpp-related-rss'>

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		<title>How to Optimize a Blog in WordPress for Search Engines (WordPress SEO 101)</title>
		<link>http://www.searchenginemarketingexpert.com/blog/ses-search-engine-strategies/how-to-optimize-a-blog-in-wordpress-for-search-engines-wordpress-seo-101/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/ses-search-engine-strategies/how-to-optimize-a-blog-in-wordpress-for-search-engines-wordpress-seo-101/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 17:00:08 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Search Engine Strategies (SES)]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wp]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=93</guid>
		<description><![CDATA[We&#8217;ve touched upon How to Optimize a Blog for Search Engines before, but that was mainly general information. There are specifics that can be done if you run a blog in various CMS or blog software, in this case, specifically, WordPress. WordPress is one of the most popular blogging software available. It&#8217;s open-source and acts [...]<div class='yarpp-related-rss'>

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		<title>Rewriting Dynamic URLs for SEO</title>
		<link>http://www.searchenginemarketingexpert.com/blog/sem-search-engine-marketing/rewriting-dynamic-urls-for-seo/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/sem-search-engine-marketing/rewriting-dynamic-urls-for-seo/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 16:00:19 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=136</guid>
		<description><![CDATA[Introduction: For the last few years, most developers and site designers have been aware of the increased risk of using complex URLs. A complex URL tends to look something like: http://www.somewebsite.com/pages/search.asp?id=21f&#38;c=9clr&#38;y=true. This URL is a problem for both search engine spiders and, in some cases, the user of the site . Complex, non-user friendly URLs, [...]<div class='yarpp-related-rss yarpp-related-none'>

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		</item>
		<item>
		<title>How to Optimize a Blog for Search Engines (Blog SEO 101)</title>
		<link>http://www.searchenginemarketingexpert.com/blog/ses-search-engine-strategies/how-to-optimize-a-blog-for-search-engines-blog-seo-101/</link>
		<comments>http://www.searchenginemarketingexpert.com/blog/ses-search-engine-strategies/how-to-optimize-a-blog-for-search-engines-blog-seo-101/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 17:00:32 +0000</pubDate>
		<dc:creator>Richard Lee</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[Search Engine Strategies (SES)]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.searchenginemarketingexpert.com/?p=83</guid>
		<description><![CDATA[Why should someone who &#8220;blogs&#8221; worry about Search Engine Optimization (SEO)? One of the most common myths about utilizing SEO in blog postings is that the text will appear to be written more for automated engines rather than for human beings. While this is possible, the proper use of SEO will help to increase readership [...]<div class='yarpp-related-rss'>

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