Search Engine Marketing Expert is the personal blog of Richard Lee. Here you'll find the latest news and tips on Search Engine Optimization (SEO), Pay Per Click (PPC), as well as overall information and resources on Search Engine Marketing (SEM) as a whole, which now also includes components of Social Media Marketing (SMM).

Posts Tagged ‘roi’

How to Optimize ROI for Pay-Per-Click (PPC)

When it comes to pay-per-click advertising, there are many things that you can optimize for, one of which includes ROI or Return on Investment. As an agency, we come across clients whose main goal is to optimize for such. So what are some of the ways you can go about this?


First, you’ll want to create an ROI Strategy. The main things to do in creating one are as follows:

  • Get a definition of what the advertiser’s ROI goal is
    You can’t really start strategizing for something unless you know what it is.
  • Get existing ROI data from the advertiser or an existing account
    You have to benchmark it against something.
  • Review the account
    Take a look over the account and identify any problem areas
  • Plan a Strategy and Optimize

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Measuring Social Media ROI with Google Analytics

In the next few weeks, Google and its Google Analytics team will be rolling out a new initiative with social-focused reports. Its goal is to help individuals and businesses measure the ROI on social media marketing.

Social Media ROI

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