Search Engine Marketing Expert is the personal blog of Richard Lee. Here you'll find the latest news and tips on Search Engine Optimization (SEO), Pay Per Click (PPC), as well as overall information and resources on Search Engine Marketing (SEM) as a whole, which now also includes components of Social Media Marketing (SMM).

Posts Tagged ‘google’

Social Marketing Insights for Retailers

Social marketing is becoming increasingly more valuable for retailers. Facebook, Twitter, YouTube, Google+, Pinterest, and Instagram are some of the social networking platforms that are being used to grow business. The following are key Social Marketing insights for retailers.

Social Marketing can help build customer engagement and product awareness:

Social marketing can help you increase engagement with your online customers, but be sure to choose the appropriate channel based on your goal. For example, Pinterest is a must for retailers because it is excellent for sharing product images. As a visual network, it provides great value to retail brands. It is also important to reach the right people. Capture core fans and bring them into your social scape via website, emails, shares, and likes within a social network. To drive awareness to your brand, optimize content to meet brands by using social analytics. You can do this by determining which posts are receiving the most engagement and creating more content from that. Continually manage and keep track of your Likes, Shares, Followers, Retweets, and Comments.

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How to Optimize ROI for Pay-Per-Click (PPC)

When it comes to pay-per-click advertising, there are many things that you can optimize for, one of which includes ROI or Return on Investment. As an agency, we come across clients whose main goal is to optimize for such. So what are some of the ways you can go about this?


First, you’ll want to create an ROI Strategy. The main things to do in creating one are as follows:

  • Get a definition of what the advertiser’s ROI goal is
    You can’t really start strategizing for something unless you know what it is.
  • Get existing ROI data from the advertiser or an existing account
    You have to benchmark it against something.
  • Review the account
    Take a look over the account and identify any problem areas
  • Plan a Strategy and Optimize

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Measuring Social Media ROI with Google Analytics

In the next few weeks, Google and its Google Analytics team will be rolling out a new initiative with social-focused reports. Its goal is to help individuals and businesses measure the ROI on social media marketing.

Social Media ROI

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Preventing Duplicate Content in Google, Yahoo, and other Search Engines

Google, Yahoo, Bing, and other search engines have come a long way in terms of indexing duplicate content. Although detected duplicate content doesn’t necessarily penalize your site in terms of how the search engines perceive the content, it can penalize your site by dividing users who access your site. Search engines will most likely still index your duplicate content, and thus, when a search is termed up, it could be directed towards any version of the duplicate content.

There are several ways of fixing duplicate content issues. We’ll create a scenario to determine how to fix it.

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